Viral Marketing and campaigns

Viral Marketing:
A marketing phenomenon that facilitates and encourages people to pass along a marketing message

Films that have used Viral Marketing:

1. Dark Knight.
2. Clover field.
3. Year Zero.

Why Do Companies. use Viral Marketing:

Pros: It is very easy to set up

Cons: Expensive.

Viral Marketing: Creating a promotional campaign that is inherently fun and slash/or engaging and has the affect of spreading quickly throughout a companies target market.